The better your profile, the more RFPs you’ll receive! Here are three ways to stand out from the crowd and win more group business.
‘The devil is in the details’
The best profiles have no gaps in them, so make sure your profile is complete! Quality beats quantity though - one solid sentence highlighting where your hotel stands can be more effective than a long list that tries to cover everything.
Not sure what to include in your hotel description?
- Have you won any awards?
- What sort of groups are you looking to attract? Business? Leisure? Golf or spa?
- What makes your hotel stand out? Location? Facilities and amenities? The restaurant and bar? The business centre, conference or meeting rooms?
- What are the transport links like and what sites, activities and attractions are nearby to keep groups entertained?
‘A picture paints a thousand words’
Visual storytelling is one of the most effective ways of engaging customers and winning new business. First impressions are everything and eye-catching images will make your profile stand out. The best profiles will provide customers with a range of high-quality photos, clearly demonstrating all that the hotel has to offer. Avoid images that are blurred, too dark or low-res.
Perhaps your hotel offers a beautiful indoor swimming pool, or a ramp for wheelchair usage, or a welcoming restaurant and bar? Group organisers browsing multiple hotel profiles might miss these in your hotel description or your facilities list. Adding images will give the facilities higher visibility and will help make your profile stand out.
What are the most popular types of images according to data from Leonardo? Restaurant, recreation and lobby photos scored highly, but far and away the most sought after are guest room images.
Has your hotel been renovated recently? Have new facilities and amenities been added? Always remember to keep your profile up to date – you can return to your profile and edit it at any time!